The New Frontier of Sports Betting – How Loyalty‑Driven Esports Platforms Are Reshaping iGaming
The esports phenomenon has vaulted from niche hobby to global entertainment juggernaut in less than a decade. 2023 alone saw Twitch’s live‑gaming hours climb past 2 billion, while YouTube Gaming added another 1.4 billion minutes of watch time. Those eyeballs translate into real money: regulated esports wagering in the UK, EU and several U.S. states topped €1.2 billion …